Lookin' Like a Million Bucks
curian.com public reskin project
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About the Project
Curian Capital, LLC provides customized investment management products and services. In 2012, Curian wanted a public facing reskin as part of a larger, overall branding refresh. From the development side, our team was concerned with writing clean, maintainable code that allows adding new pages/sections easily.
Contributions
- Working with two other front end teammates using HTML/CSS/JS, we launched the 35+ public pages in summer of 2012.
- YUI for carousel animation
- Modernizr allows us to implement newer features for modern browsers while still supporting older browers.
- Implemented a mechanism that allows our client to provide tailored content to users depending on a role selection
- Helped guide the client through information architecture, search engine optimization, and UX decisions.
Highlights
Template Driven Design & Development
To ensure a consistent experience across all pages, we took a templated approach. Applying a limited number of templates to the content not only allowed our clients to easily visualize the direction of the project, but also made new content additions easier (a task performed by a different group).
Role Tailored Content
After the reskin launch, the client is able to deliver relevant content to the appropriate audiences based on a role selection choice on a user's first visit. Subsequent visits will recognize the role and display designated content.
Search Engine Optimized
Content, page titles, and descriptions were crafted to produce organic search results for business related keywords.
Improved Error Messaging & Validation
Maintenance notifications and validation messages were rethought and consistently implemented to improve the users' experience. This was particularly helpful when signing up new users, as the registration forms are extensive.
Results
The site was well received by our clients and their users (with joyous exclamations of the rotating carousel banners). The reskin reestablished Curian's identity as a leader in asset management.
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